Two-Pool Overhead Model™
Splits overhead into a fixed pool and a variable pool so every product line carries its true cost. Prices are built from unit economics, not copied from competitors.
Business & Brand Architecture
We reveal it.
We build it.
We make it work.
Strategy. Architecture. Sustainable value. Every business already contains the structure for growth — our discipline is finding it before we design anything.
01RevealFind what is really holding the business back.
See how one problem affects your whole business.
Choose the part that feels stuck. The map shows what it affects, step by step, and where the fix usually starts.
Problem and its effectsWhere the fix startsConnected
01Constraint Finder
A few questions. A clear first answer.
Answer a few short questions and get a written first view of your business: what is likely wrong, how to check it, and what to do this week. Free, and nothing is stored.
02BuildFix the cause, then build the system that keeps it fixed.
Diagnosis before prescription.
How every engagement runs: six stages, in order. Select a stage to see what we look at, what you get and what it decides.
Six-Beat Content Framework™
A repeatable six-part structure for content that holds attention and stays in memory, so each post builds on the last.
Branded-House Architecture™
Separates the product, the brand and the channels around it, so one strong product can grow into a family without diluting the name.
02Services and fees
Tick what is true for you. See which help fits.
Tick the problems you have. The service that fits best moves to the top, with its fee and what you get. Every engagement starts with a Diagnosis.
What is true for your business?
Nothing ticked yet.
Not sure? Start with the Diagnosis. NPR 5,000 for one working session on your numbers. You leave with the one constraint to fix first. In Kathmandu or by video call.
Book a Diagnosis02Brands
Brands
- CurrentHIUOutdoor apparel
- CurrentThailoHeritage bags
- CurrentAchaar GharFood
- CurrentHajuri Khadya UdhyogFood manufacturing
- CurrentAafnai Yango RidesMobility
- PastFiLLi CafeCafé · Boudha
- PastHimalayan Java ExpressCafé · Dhumbarahi
- PastHimalayan Java ExpressCafé · Pepsicola
- PastSakal BioenzymeBio-enzyme products
02Case studies
Case studies
Clients are not named in case studies unless they approve. Each case says what was delivered and what was measured.
Outdoor apparelDelivered · in use
v3Pricing engine
Pricing every product line from its true cost
- Situation
- A growing outdoor apparel brand set margins by instinct; overhead was not tracked by product line.
- Diagnosis
- Fixed and variable overhead had never been separated, so some lines were carrying others.
- Decision
- Price each line from its own cost, with overhead in two pools (Two-Pool Overhead Model™).
- Work
- A pricing engine, now in its third version, used for pricing decisions.
- Outcome
- Margin change will be published with the client's approval and a stated period.
CaféMeasured · views
946KViews, zero ad spend
Content that compounds, without paid promotion
- Situation
- Content spend did not compound: every post started from zero.
- Diagnosis
- No repeatable structure behind the content.
- Decision
- An organic-first content system before any promotion (Six-Beat Content Framework™).
- Work
- The six-beat structure applied post after post.
- Outcome
- 946K views with zero ad spend. Sales impact was not tracked, so none is claimed.
Food brandLaunched · results pending
+2New revenue channels
From one hero product to a family of channels
- Situation
- One hero product carried the whole business.
- Diagnosis
- No brand structure beyond a single product line.
- Decision
- A Branded-House Architecture™ with two new channels under the same name.
- Work
- A corporate outreach playbook and a new branded line, both launched.
- Outcome
- Revenue from the new channels is still being measured.
03Make it workRun it, measure it, keep it working.
About Sarbada
Sarbada Solutions is a business and brand strategy firm in Kathmandu, founded by Shagoon Thapa Chhetri (MBA, Leeds Beckett University). We work with founder-led Nepali businesses on positioning, pricing, customer experience and sales.
Established traders know cash and credit; young founders know brands and content. Most businesses are strong in one and weak in the other. We work in between, starting with the numbers.
बिजनेस देखाउने होइन, चलाउने हो।A business is for running, not for showing.
- Numbers firstNo advice without evidence from your business.
- One priority at a timeThe constraint that releases the most, fixed first.
- Work, not promisesWe report what was delivered and what was measured, separately.
- Clear scopeWe do not take on HR, staffing or operations turnarounds.
03Business Reality
Business Reality
Practical analysis of real Nepali business problems.
Short breakdowns, founder conversations and free tools. Each tool shows its formula, its assumptions and what it cannot tell you.
Cash flow and working capitalPricing and contribution marginRetailer economicsBrand positioningMarketing-to-sales conversionFounder decision-makingOperating systemsGrowth and investment readiness
Business Reality
One hidden business problem, worked out with the numbers.
Why It Failed
Why a type of business struggles, and what survivors do differently.
Your Question
A real owner's question, answered in under a minute.
The Founder Table
Founders and next-generation owners on building a business here.
Profit simulator
Starting values are illustrative. Replace them with your own figures.Set today's figures in A. Then switch to B and try moves.
Quick moves (apply to B)
Variable costFixed costProfitLoss
Profit as volume changes · dashed A, solid B · dots mark break-even
Calculators
Calculations run in your browser. Nothing is stored.03Ventures and partnerships
Ventures and partnerships
Besides consulting, Sarbada takes on a few collaborations each year. Sarbada is not an investment fund and does not provide capital.
Venture collaboration
For a few early-stage founders, strategic work in exchange for equity, agreed case by case in writing.
- Go-to-market, positioning and pricing work
- Selected for fit, not volume
- No promise of funding, introductions or returns
Business Reality partnerships
Support for the Business Reality series or SME programs, where your product genuinely helps the owners watching.
- Every sponsored piece is clearly labelled, as Nepal's National Advertising Policy requires
- One partner per category at a time
- You check facts; opinions stay independent
Disclosure. Shagoon Thapa Chhetri is a co-founder of Jimmaa (Lamp Solutions), a separate company. Sarbada does not recommend Jimmaa to clients without stating that relationship.
03Book a session
Start with one conversation.
Three short steps. Your request comes straight to Sarbada, and we reply within two working days.